Strategic Program Development
Creative brand positioning; partnership marketing; research; market analysis and communications audits. Each program is designed to discover and aggressively take advantage of all potential opportunities to enhance brand and/or corporate image.
Counseling
One-on-one public relations counseling derived from more than 22 years of experience in the industry. Ongoing and comprehensive review of your industry and your positioning within the industry allows for valid counsel. Based on this research, the creation of strategic and unique perception management programs will enhance corporate and personal reputations.
Media Relations and Placement
A tailor-made NewsGenerator™ is created and implemented for each client to communicate client-marketing messages to target markets. This is a news gathering, writing and dissemination machine that provides a steady flow of accurate, timely, newsworthy stories and interview opportunities. The NewsGenerator™ is a conduit of information between the client, consumers and the media. Tactics could include: press kit development; photo/slide library; generation of story ideas; video news releases; spokesperson opportunities and training; media tours; press conferences and briefings; script and speech writing; by-lined articles; special events; familiarization trips; press list maintenance; promotions and new media outreach.
Special Events and Promotions
Develop and coordinate local, national and international events from soup to nuts including all logistics, production, vendor relations, décor, entertainment and more. Event types include: breakfast, lunch, cocktail and dinner receptions; gala dinners; trade shows; product and service introductions; award ceremonies; seminars and workshops; publicity stunts; celebrity and corporate sponsorships; contests; radio promotions; media events; DJ deliveries and celebrity/sporting events. Other events that we handle include: hotel, store and restaurant grand openings; major fund raisers; photo shoots; auctions; political rallies; fashion shows; movie premieres; casting calls; social events; broker and real estate events; museum and gallery exhibitions and hot air balloon festivals.
Press Familiarization Trips
More than a dozen years experience in planning and executing highly successful press fam trips for clients in the United States, Mexico and France. Research and cultivate co-partnering opportunities with airlines, restaurants, tourism bureaus and entertainment entities to defray the cost of each trip. Superb relationships with trade, consumer and business journalists (travel and tourism and related fields) to ensure top quality attendance and coverage.
Consumer Relations
Conceive and manage programs for toll-free telephone lines; consumer problem solving plans; script and survey development.
Employee Relations/Training
Staff training and incentive programs including waiter training, crisis training, in-house public relations training.
Event Management
Meeting and event management including logistics, agenda development, audio/video presentations, script and speech writing, special effects, staging and prop arrangements. Internal communications, incentive programs, management technique programs and media training.
Community Relations/Affairs
Cause related marketing, program development and management, strategic alliances, grassroots campaigns, public affairs and marketing strategies to support fund-raising efforts.
Franchise/Franchisee Relations
Develop and implement liaison programs between corporations and franchisee operations, incentive programs and contests, annual meetings, create and manage franchisee qualification programs and media relations support.
Diversity Relations
Design and implement appropriate employee and community-based programs. The goal is to inspire internal acceptance of diverse cultures and promote this corporate philosophy to the public to enhance image.
Ethnic Market Relations
Customized programs to communicate the client’s marketing message to market segments including: Hispanic, African-American, religious, mature generation, Baby Boomers, Gen-x, youth and teens and geographical targets. Spanish language media and consumer relations created from a Spanish-language mind-set. Long-term relationships with United States-based Hispanic media.
Collateral Materials
Interface and lead a team of graphic designers and printers to develop schematics for press kit materials; letterhead; logos; point-of-purchase; brochures; promotional items and materials; invitations; posters and banners; sales and information manuals; audiovisual presentations; direct mail pieces, etc. Draft and edit all copy for aforementioned items. An eye to the bottom line is ever present to provide clients with the most cost effective materials to accomplish marketing goals.
Crisis Management
Round-the-clock crisis management; crisis plan development; beeper communications; position statements; media relations and spokesperson capabilities.
Management Capabilities
Employee development and management; internal budgeting; human relations; work plan development and assignment; hiring, mentoring and firing; presentation and proposal creation; contract writing and negotiations. All skills honed through more than a decade in managerial positions at public relations agencies in New York City and South Florida.
Business Development
Creation of strategic plans to target and attract new business.
Budget Development
Flexibility is the key to determining an accurate budget that allows for appropriate work to suit a client’s needs. Professional services are calculated by man hours necessary to successfully complete an assignment. In every instance we assign tasks to the appropriate ranking professional capable of achieving the desired results. In this way, clients are not paying for the president to fax releases or the account coordinator to develop marketing strategies. Whether by retainer, project fee or on hourly basis, a targeted budget will be developed in advance of the program to ensure viability and compatibility.
Monthly Reports
Clients will receive a monthly report highlighting editorial placements, media relations activities, press material and collateral development and other pr/marketing efforts.
